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Strategic CRM focuses on both the acquisition of new customers (Customer Acquisition) and the retention of existing customers (Customer Retention).
The operational CRM must allow you to manage the main business processes related to the customer (sales, marketing, services, etc.). It follows that the functionalities concerning operational CRM are multiple
Strategic CRM focuses on the customer, his needs and requirements. The objective of strategic CRM software is to continuously collect customer data in two different ways, i.e. with a specific or generic focus, but with reference to a segment.
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